The Rise of Podcasts: A New Era for Journalism and Brand Storytelling

Let’s be real - press releases are kind of like fax machines. Still around, but no one’s exactly racing to read them.

Meanwhile, podcasts? They’ve blown up. What used to be a niche hobby is now where real storytelling and deep connection happen. Journalists are tuning in. Consumers are hooked. And brands? They’d better keep up.

I’ll admit - as a publicist, it used to annoy me when clients asked about podcasts. In the early days, they were hard to pitch, small on numbers, and we didn’t “get” the format. Fast forward to now, and it’s a whole new ballgame.

Podcasts are intimate, immersive, and incredibly powerful. People feel like they’re in the room. And bonus? When paired with great video content, the reach goes next level.

Quick story: One of our clients landed a guest spot on a mid-sized podcast. Great convo, solid message. But we didn’t stop there - we clipped a few juicy soundbites, added subtitles, and shared them on Instagram and LinkedIn. One 60-second video racked up 30K views in a week - and drove real traffic. The podcast told the story. The video made it shareable.

So here’s how to make the most of this moment:

🎯 Pick the right podcasts – Ones that match your brand’s vibe and speak to your people.
🎙️ Get to know the hosts – Relationships here are gold; it's ok to get personal.
🔥 Bring a story, not a script – No one wants a sales pitch. They want something real. Work with your publicist to hit some key talking points that will resonate with the listeners.
📹 Capture it on video – A few high-quality clips can carry your message far beyond the audio.

If your PR strategy is still living in press release land, it’s time to evolve. Podcasts + video = modern-day magic. And the brands who embrace it? They’re the ones getting seen, heard, and remembered. Ready to connect the dots? We’ve got you.