Sunrise Banks

BRAND

Sunrise Banks is a certified Community Development Financial Institution (CDFI), B-Corporation, and member of the Global Alliance for Banking on Values., with a 30-year history of serving the Twin Cities.

GOALS

• Further brand trust and loyalty within the community
• Attract new clients and national recognition for its role in facilitating PPP loans to small businesses during the pandemic. 

RESULTS

• Key media placements in top outlets like Forbes, CNBC, American Banker, and Yahoo Finance
• Over 150 million media impressions
  

The PR coverage garnered for Sunrise Banks strengthened their reputation for supporting small businesses and underserved communities, while enhancing their visibility, executive leadership, and mission to create positive change through responsible banking.